Write your own book

Now I'm sure some of you might be thinking, "...what me, write a book"?  I did, then I remembered I heard how everyone has a book inside of them just waiting to come out.  Well, I found out I had more than one. Here is an example of one for the NOOK.   I also found out how easy, and inexpensive it was to get published.  Really.
Why you should Get Published
So how easy is it?  First, let me say that I've written a couple of books as eBooks.  Mostly for use as marketing material for my businesses.  This is a great way to promote your business.  You are using the concept of Social & Attraction Marketing perfectly.  Once the NOOK/Kindle platform came out, I knew there was a goldmine waiting to happen...if you could just tap into it.  I tapped into it.  Keep in mind though, when you are publishing on this platform, you are supposed to be writing educational material...not marketing.  That shouldn't stop you from marketing though.  You can't put links in to market other products or services of yours, but you can put in a resource page at the end...with links to sites (your blogs) that you used as source material.  Once the visitor is there, the rest is history.  Now onto the "how".
It Really is Easy
First, go to Barnes and Noble website and go to their Pubit! page and sign up as a publisher for free.  That's right, free.  Make sure you follow the directions on formatting your work.  You can use many different software programs to write your book, but I found the best is Word.  There are certain steps and rules you have to follow in laying out your book, but as long as you do it goes really smooth.  After you write the book you run it through their "converter" by uploading it as part of the publishing process, so you don't need to know any special language in order to make it NOOK compliant.
Make sure you have a separate cover (make it cool) since that is a separate step in the publishing process.  You will also need to have a list of contributors...if you aren't the only one.  If yo are using someone else's graphics or stories, you need their permission.  You don't need to prove it, but they will ask you to sign that you have full permissions for all material used.
The publishing steps are fast and easy.  Fill out a form and upload your cover and manuscript.  Check the finished product...how it looks on the hand held unit, edit and upload the new versions if needed, set the price, and publish.  It takes about 24 hours for the book to be "on the shelf" for sale so to speak.  I sold my first unit on the first day, so you can see results pretty fast.
Amazon's Kindle works the same way, but they require you to pre-convert the book before uploading it.  Here is a tip.  publish to NOOK first, then use the converted book for the NOOK for the Kindle.  Works great...and is easier...and cheaper.
How to Use this as a Marketing Tool
This can be a great marketing tool following the concept of Attraction Marketing.  Remember, one of the most important aspects of Attraction Marketing is the ability to prove your expertise.  I would say writing a book on your topic and getting yourself published is a pretty creditable way to prove your expertise...wouldn't you?  Just refer to this book in your postings on blogs and discussion groups.  Set up links to this (notice the ones I set up?) in your posts and comments.  Make sure you have a link to your blog in your signature, and you will be building roads to your book...and credibility as well.  Once you have them on your blog, you have them in your house and ready to be sold to...and if you sell a few books along the way, all the better.